Category: Academic

Innocence and Foolishness By Rizwan Ahmad – Book Review

Abdul Salam
Innocence and Foolishness By Rizwan Ahmad - Book title

During the hustle and bustle long days of summer, I got finished this wonderful book: innocence and foolishness. This fascinating collection of nonfiction and novella depict, as old as a mound of dead, the tradition of our culture and author’s, Rizwan Ahmad Memon, personal village-life experience and all about rotten and bleak as well nerve-wracking beliefs of villagers. In this book, it is easily perceivable that parents sent their children city to earn money when times were tough, it was nonetheless short-sighted of them. They never push their children to…

Emirates Airline Marketing Strategy Analysis

Sanaullah Abro
Emirates airline marketing strategy analysis A group of air host standing in front of Emirates Airplane

Introduction of Emirates Airline Emirates airline is a Dubai based airline wholly owned by Dubai Investment Corporation. Emirates is the largest airlines in the Middle East operating over 3,600 flights per week. This airline is considered as the global leader who started its operations with only two aircraft. They offer their customers the comfort zone with the latest and most efficient aircraft. Emirates is successful because of its strong marketing strategies which is why Emirates is the only airline to face a very less economic downturn in the last few…

Impacts of Globalization on leadership and culture

Sanaullah Abro
globalization leadership and culture gofrixty

1.1 Globalization & its impact as a whole Globalization is the process which has connected the whole globe into one entity for trade, commerce, investment of capital, free movement of goods, services, and people. Jack Welch said and I quote, “Globalization has changed us into a company that searches the world, not just to sell or source but to find intellectual capital”. Thus, Globalization has influenced the world in many different ways, It’s a cycle which links every process such as from manufacturing to selling the product nationally and internationally.…

ASOS PLC Case Study – Discover Fashion Online

Sanaullah Abro
ASOS discover fashion online ASOS Customers

Section 1. Mission, vision, and stakeholders – ASOS Being a renowned fashion and beauty retailer in the world, ASOS has specifically designed mission and goals for ASOS customers. The mission of ASOS has been made clearer by the executive members as being world’s best online fashion and beauty retailer and shopping destination for the stylish and fashion-loving people of the 20-somethings (Madtolive); Thus, ASOS’s mission is “to be the world’s leading online shopping destination for the fashion-lovers of 20-somethings.” ASOS has focused on the following characteristics or components of its…

Imran Khan – Prime minister of Pakistan at Muzaffarabad

Sanaullah Abro
Imran Khan addressing in Muzaffarabad on Kashmir Issue

At the beginning of the speech, Prime Minister Imran Khan directed the Modi (Prime minister of India) and said that their painful step towards Kashmir is ridiculous. Mr Khan added that RSS (Rashtriya Swayamsevak Sangh) is an extremist and terrorist organization in India working against all other religions other than Hinduism in India. Which is completely against the human rights and ideology of Gandhi and Nehru’s India. Modi is a recognized member of RSS since his childhood – Mr Khan reveled and further added that he will continuously keep struggling…

Why I am Leaving Goldman Sachs: A Rhetoric Analysis

Sanaullah Abro
Why I am Leaving Goldman Sachs: A Rhetoric Analysis cloud

Part I: Critical Reading: Why I am Leaving Goldman Sachs Every organization has a unique culture, some organizations have adopted just for the profit-based culture but some organizations are there yet working for the profit but keeping morality and integrity at the mark. Greg Smith, who is about to say goodbye to the 143 years experienced firm where he worked for a decade, he is saying goodbye because he thinks the firm has now changed all that culture which was once the core reason of the success of the Goldman…

Advertisement Analysis – Lee jeans & Ranch

Sanaullah Abro
Advertisement analysis cloud with gofrixty logo

In this post, you will come to know 4 steps to professionally compare and analyze two different products, ads, and even wrtten stuffs. This post is mainly designed to teach advertisement analysis of two magazine published advertisements only. Part I: Picking a Magazine I am too much health-conscious man and I always followed the precautionary measures regarding health, food, and fitness. For this essay, I will not hesitate for any minute to select the magazine regarding my topic of interest, “Men’s Health”. Yes, my personal interest has attracted me to…

A Brief History of Karbala; Who is Hussain a.s?

Shahzaib Khan
Shrine of Hussain bin Ali (a.s) in Karbala, Iraq - History of Karbala

The History of Karbala The Islamic year follows the lunar calendar and starts with the month of Muharram, known as the month of sorrow and remembrance. According to Islamic Education. the sacred month of Muharram carries great religious significance in Islamic history as it carries the History of Karbala. The cruellest of tragedies humanity has ever seen happened in this month, when the grandson of the Holy Prophet Muhammad (S), Imam Hussain Ibne Ali (A.S) was martyred in the battle of Karbala, on the 10th of Muharram in 680 AD.…

Encyclopedia of Early Earth- The Graphic Novel – Book Review

Sanaullah Abro
The Encyclopedia of Early earth by Isabel title page

What is Comic? The term comics defined as the medium of literate which includes four consistent elements to help the readers. The first is to understand the text, then representing the characters, then analyzing the dialogues, and last visualizing the literary elements in them. Comics has been divided into two types, the mainstream comics, and the art comics. As for the novel, Encyclopedia of early earth is concerned, it is categorized in the art comic. As the novel is solely written by Isabel Greenberg. a graphic novel presented in a…

Khairpur Medical College: Another victim of poor governance

Sanaullah Abro
Khairpur Medical College Khairpur KMC

In political science, governance is recognized with two approaches, called better governance and poor governance. Better governance looks towards political renewal, whereas, poor governance is characterized by unaccountability, the unjust legal system, and with the abuse of executive power. Which is always a big threat to any nation. And it seems Khairpur Medical College lies in the bracket of poor governance. In the last decade, Pakistan has been governed by two big political allies. One in the government and other in apposition for 5 years each. And these allies created…