Advertisement Analysis – Lee jeans & Ranch

Advertisement analysis cloud with gofrixty logo

In this post, you will come to know 4 steps to professionally compare and analyze two different products, ads, and even wrtten stuffs. This post is mainly designed to teach advertisement analysis of two magazine published advertisements only.

Part I: Picking a Magazine

I am too much health-conscious man and I always followed the precautionary measures regarding health, food, and fitness. For this essay, I will not hesitate for any minute to select the magazine regarding my topic of interest, “Men’s Health”. Yes, my personal interest has attracted me to this publication. However, I am not too much familiar with this magazine because I had only purchased and followed since I came here in the U.S. But, I had read many similar magazines and blogs before as I already mentioned that I am too much health and fitness conscious. And it is always been the area of my interest to read and listen to fitness-related experts and professionals.

Part II: US Advertisement analysis Examples

Advertisement analysis of Lee Jeans: IntroductionAdvertisement analysis Lee jeans showing man woman and writings

The first ad that I will prefer to be picked for the cover of the magazine is “Lee Jeans”. It is really suitable because most of the athletes or rather I can quote the Men’s health-conscious will always love to be noticed and they always try to be good dressed-up. The readers of the magazine will like this Ad because this will attract them to at least give it a try as it is matching with their personality basic trait of being observed or noticed.





Advertisement analysis of Ranch: Introduction

Advertisement analysis of Ranch a salad is served to a dad and child

The second pick for the magazine is regarding food. The ranch is a very tasty salad dressing. I have used it personally and I always wanted to have it with fast food. The readers of the magazine will surely like it because every individual would like to test it after the work-out. The Ad is showing nature-friendly and happy living style. DAD with his Kid will not wait longer to get Ranch, the test when you’re working out. The will really work well with the magazine because the target market is the same for the magazine and the Ad.




Part III: Analysis of target audience

The target audience for Men’s Health is food, health, and style-conscious people. If we access the website of Men’s Health we can find so many posts and the Ads regarding batter and the tasty food, batter health and the batter style-related pictures plus titles and the whole content. For making stronger to the evidence if we just click on a link like Meater Is the Best Wireless Smart Meat Thermometer. Ever by Sean Evans published on 06 June 2018, we can find very interesting facts like in a very first look of the title it is really very hard for the fresh readers to quickly understand the title like what it is about. But later if we look at the published picture, we make an idea that the write-up is about food. But later when we read it, it made us that we just learned something new today.

The target audience for the magazine Men’s Health in context to the first Ad that I have selected above in part II regarding Men’s style is actually making dialogue with the styleconscious people/readers. This Ad has already been published in other magazines and blogs, every time this Ad is for the direct attraction of the styleconscious people.

The target market for the magazine, Men’s health in the context of the second Ad regarding Ranch, A Salad decorator, are actually the same people who love to test good food, and adventure lovers. Men’s health has a target market of the individuals who always wanted to be fresh and fit, and we all know that without fresh and healthy food it is never possible that someone is smart, fresh, and fit. So, those people who are working out with their families or individuals will always want to get fresh and tasty food after the work-out, and if it appears anywhere it will be million worth-keeping.

Part IV: Analyzing Ad features

Advertisement Analysis Worksheet

Category for Advertisement Analysis

Advertisement 1 (Lee Jeans)

Advertisement 2 (Ranch)


Details of the ad. What elements are included in the ad, and why are they included? (Why do you think the ad incorporates these things rather than other things? What effect are they designed to have on the target audience?)


The ad contains the logo of the brand, a quotation which attracts those who wanted to be noticed, and the stores from where individuals can purchase. These elements are included to make the ad simple and understandable. And these elements are enough to attract its target audience.

The ad includes a man selling fresh food with Ranch, a type of salad, mixed up. Whereas a kid with his father is looking at that with so much awaited eyes. A natural environment is shown in the ad. The ad is also showing that we can use Ranch anywhere and in anytime.

Social significance. What do the things and people included in the ad mean, socially and culturally speaking? That is, what associations might they have for viewers of the ad? Knowing this, why did the ad creators choose to include them?


The people in the ad are directing to sharing love and affection. The style of the man is showing adorability and the matter of attraction for the girls. The background is showing that the couple is standing in the middle of the street. The creator of the ad wanted do speak that this fashion is adorable and best for the outdoor usage


The people in the ad are showing love and care for the family. Furthermore, it also speaks that best services are related to the best quality of products. If we look in more depth in the picture we can see that the elder member has his package but still waiting for the younger to get and waiting to start together. 

People in the ad. If there are people, how are they presented? What “story” can you read into the ad? What are these people doing What are there expressions, and what does that tell you about the emotion in the ad? What effect is this designed to have on the ad’s viewer?


The ad is showing to the two people, a girl who has kept her arm around the other shoulder of a boy which shows that Lee jeans, the brand, is very fashionable and an element of attraction to the girls/women around every wearer.

There are mainly three people in the ad who are focused. A seller and two buyers. All three people have a smile on their faces and the child has some tight expressions as he would not wait anymore without getting the Ranch mixed food from the seller. 

Composition. How are the visual elements of the image arranged within the frame of the ad, and what effect does this have on the viewer of the ad?


The composition of the ad is kept very simple and not too much that can irritate to the readers or audiences. If the ad appears before the viewers and if they can even hold it for 5 seconds, I am sure viewers will identify the purpose of the ad that what it actually wanted to say.   

The ad has a green background and sports-loving people in it. Its effect on the viewer suggests that Ranch is a natural and healthy food mixture.

Angle and Vantage Point. At what angle is the image presented, and what effect is this designed to have on the viewer of the ad? (For example, a camera focused in tightly on someone’s face or on a product helps to create an emotional connection with the viewer).


The creators of the ad have kept it under two dimension. They wanted to show the couple plus background. Whereas it has the wording just in the middle of the page which grabs the first eye of those who are text readers first. For viewers they can clearly see the boy in style, cuffs rounded, hands are in the jeans front pocket which shows the male dominancy.

It can be assumed that the picture is a random click and has been taken without any prior settings. The people in the ad are in the centre of the picture frame whereas background shown from the top and a simple written line at the bottom of the page. The more focusing point in the ad is people and their natural expressions.

Lighting and colour. What kind of lighting is used in the ad – is it shadowy, naturally lit, bright, and dark? What is the colour scheme? What effect might this have on the viewer?


The dark effect is given to the ad which shows the dominancy and level of attraction to the viewers

The lightening effect is natural and bright, it’s either early of the morning or just before the sunset. It has the same natural effects on the viewers as well.

Page design. What effects does the actual design of the ad – the amount of text, font style and size, placement on the page, lettering, etc. – have on the viewer?


The ad has a mixed style of text and visual. The font size is kept different as per importance, as the quotation has large font size whereas the availability and the tag line of the brand have smaller font sizes. This effects on the viewers that if they really wanted to be noticed they will surely read its details which is in small size.

A very little amount of the text has been added in the ad. The creator has mainly focused on the body and facial expressions of the people who are included in the ad. Its effects on the viewers are always being happy with your family and get the real test of the food.

Language of the ad. How does the text used in the ad connect to the visual images? What is the style of the language, and what effect might that have on a viewer?


A simple and understandable language has been used in the ad which is also matching to the visual effect of the ad as well.

The simple language has been used in the ad. The text is really matching with the body and facial expressions of the visuals.

Advertisement Analysis is a keen job of every marketer. This article not only analysis the advertisement, but also provides a direction which helps exactly how to conduct the advertisement analysis. Particularly the questions being asked in the first column of the advertisement analysis worksheet gives a complete sense and an idea to put them in front and just analyze accordingly.

Read AIDA and Rhetoric Analysis of TCS Video Advertisement and An other example of Rhetoric Analysis: Why I am Leaving Goldman Sachs

Comment below, if you have any question/idea or even objection.


Related posts

25 Thoughts to “Advertisement Analysis – Lee jeans & Ranch”

  1. Hello there! I know this is kinda off topic but I was wondering which blog platform are you using for this website?
    I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m looking
    at alternatives for another platform. I would be great if you could point me in the direction of a good platform.

    1. Sanaullah

      I have been using WordPress. I know hackers can attack but I would recommend using SSL and a good antivirus. and always download the backup files from your Cpanel.

  2. MauriceBig

    Hello. I have checked your and i see you’ve got some wonderful content.

  3. love

    Appreciation to my father who stated to me regarding this website, this weblog is actually remarkable.

  4. Wonderful site. Plenty of helpful information here. I?¦m sending it to some buddies ans additionally sharing in delicious. And obviously, thank you to your effort!

  5. Nice post. I learn something totally new and challenging on websites I stumbleupon on a daily
    basis. It will always be useful to read content from other writers and use something from other websites.

  6. Does your blog have a contact page? I’m having a tough time locating it but, I’d like to
    send you an e-mail. I’ve got some recommendations for your blog
    you might be interested in hearing. Either way, great website and I look forward to seeing it expand
    over time.

    1. Sanaullah

      To contact US:
      WhatsApp number for a quick response/feedback: 923100863072

  7. I like the valuable info you provide in your articles. I’ll
    bookmark your blog and check again here regularly.
    I am quite certain I will learn many new stuff right here!
    Best of luck for the next!

  8. I every time spent my half an hour to read this website’s content daily along with
    a mug of coffee.

  9. What’s Happening i am new to this, I stumbled upon this I have discovered It positively helpful and it has
    aided me out loads. I hope to contribute & assist different users like its helped me.
    Great job.

  10. Howdy! This post couldn’t be written much better!

    Reading through this post reminds me of my previous roommate!
    He constantly kept talking about this. I am going to forward this information to him.
    Pretty sure he will have a good read. I appreciate you
    for sharing!

  11. First of all I want to say awesome blog! I had a
    quick question that I’d like to ask if you don’t mind.
    I was interested to know how you center yourself and clear your thoughts before writing.
    I’ve had a tough time clearing my thoughts
    in getting my thoughts out there. I do enjoy
    writing however it just seems like the first 10 to 15 minutes tend to be wasted just trying to figure out how
    to begin. Any ideas or tips? Appreciate it!

  12. Hi there! This post could not be written much
    better! Looking through this article reminds me of my
    previous roommate! He always kept preaching
    about this. I most certainly will send this information to him.
    Fairly certain he’s going to have a good read. Thanks for sharing!

  13. I really like your blog.. very nice colors & theme.
    Did you design this website yourself or did you
    hire someone to do it for you? Plz respond as I’m looking to create my own blog and would like to find out where u got this from.

    appreciate it

  14. Wonderful article! We will be linking to this great content
    on our site. Keep up the great writing.

  15. you’re in reality a excellent webmaster. The website loading
    speed is incredible. It kind of feels that you are doing any unique trick.
    Moreover, The contents are masterwork. you have done a wonderful activity
    on this subject!

  16. I’ll immediately take hold of your rss as I can’t find your e-mail subscription hyperlink
    or e-newsletter service. Do you’ve any? Kindly let me recognize in order that
    I may just subscribe. Thanks.

  17. Hi there! Someone in my Facebook group shared this website with us so I came to look it over.
    I’m definitely loving the information. I’m book-marking and will be tweeting this to my
    followers! Terrific blog and outstanding design and style.

  18. internet+telewizja

    Good way of telling, and nice article to take information on the topic of my
    presentation topic, which i am going to present in college.

  19. This is a topic that’s close to my heart… Many thanks!
    Exactly where are your contact details though?

  20. Magnificent site. Plenty of useful info here. I am sending it
    to a few buddies ans also sharing in delicious.
    And of course, thank you for your sweat!

  21. sap ecommerce platform from Clarity Ventures

    I like the helpful information you supply in your articles. I’ll bookmark your weblog and test again right here frequently. I’m quite sure I’ll be informed of lots of new stuff right here! Best of luck for the next!

Leave a Comment