Consumer buying behaviour | Collaborative Activity

consumer buying behaviour collaborative activity

Consumer buying behaviour | Products! Whether it is a book, DVD, a video game, clothes, furniture, food & drinks and even a car, these products are more than just material possessions or tools we own but rather is an extension of self. They are what identifies me and others, who I am, who I want to be and where I belong. Marketing professionals, therefore, endeavour to better their chances by creating and advertising products that contribute to one’s unique identity. For this reason, the study of consumer behaviour is important…

Factors influencing my buying behaviour & Black Box | Initial post

Factors influencing buying behaviour

Factors influencing buying behaviour | In this post, I will discuss the personal and psychological factors that have a significant influence on my buying behaviour. Having analysed my recent and planned purchases, the personal factor is the factor that has driven me in my buying decisions. The purchase I will focus on is a pair of Pandora earrings. Personal factors & Buying Behaviour There are sub-factors in the list of the personality factors influencing buying behaviour. These are discussed as follows. Age and life-cycle stage  I am at an age that I…

4 Factors Influencing Consumer Buying Behaviour

consumer buying behaviour

It is always an important task for a business for profit-oriented organizations to study the needs, wants, and demands of the consumers. Consumers always look as per their personal choices. But marketers must know that there are several factors, other than personal choice, which can also affect consumer buying behaviour. They have been studied by enormous researchers and marketers as well. Philp Kotler and his co-writer Armstrong also wrote in their book “Principles of marketing” that there are actually 4 factors that can affect the decision of the consumers in…

Importance of business plan & 4Ps in the growth of a business

Importance of business plan and 4Ps Soofi Azhar Sattari

If we are going to start any business then first of all we have to make a business plan. Before making any business plan we have to know that what a business plan is? and what is the Importance of business plan? A business plan is a short-term outline where a company sees itself in the next one to two years. In a business plan, the new company or any enterprises have to set their short-term and long-term goals which take a company to their position which has to see…

The Hydrogen Economy: Development and Implications.

The Hydrogen Economy: Development and Implications

The Hydrogen Economy: Major car manufacturing like Ford, General Motors, Toyota, and Daimler Chrysler are currently embarking on major investments in Hydrogen technology and forging alliances in the process with Shell, BP, and Exxon. Shell launched a new company in 2003- Shell Hydrogen- with an initial budget of $100 million. Buses powered by fuel cells are already in service in Chicago, Vancouver, and Oslo on an experimental basis. The hydrogen economy, an enlightened industry that would add to the reduction of energy emissions and consumption, as well as bringing new…

Capital Market: What’s the purpose?

Capital Market

Capital Market is that where financial securities like shares and bonds are issued to raise medium to long term financing and also where the securities are traded. It helps channelize surplus funds from small investors to institutions so that it can be put to productive use. It consists of a primary and secondary market. Primary market deals with the issue of new securities like stocks or bonds. While the secondary market deals with the exchange of existing securities. Another classification of capital market can be done based on the nature…

What’s the best way to Invest in your 20s | Case Study

waht is best way to invest in your 20's Investment portfolio management case study

A group of business students, (Iqra,  Aqeel, Nabiha, Khuram, Abid and Bakht). This group has a sound knowledge of finance, economy and theoretical knowledge of investments. They have decided to contribute and invest jointly in the stock market. Total available funds are 0.6 million (Rs.600000). The objective of this innovative group is to learn the best way to invest and earn. They are planning to open a joint account in a brokerage house. Could you describe how this group can invest and achieve their objectives?   Advise this innovative group, how…

Investment and Portfolio Management (IPM) | A Case Study

Investment and Portfolio Management case 1 jala ud din

Case: Seth Tayab does not have any knowledge of capital markets. He has surplus funds of Rs. Two million. He wishes to invest these funds in stocks. He discusses with his friend Allama Amir. Amir gave a detailed lecture full of financial information but Seth did not understand anything. Advise Seth Tayab how he should proceed and try his luck in financial markets. The financial markets are wide and lengthy in its knowledge. Anybody who is doing the investments in the financial market then he/she must be aware of the…

Unemployment and its impact on US and Global Economy

Unemployment and its impact on US and global economy by Fida Hussain

What is Unemployment? Those people who have no job or they are looking for some new job and are available to work are unemployed people. Unemployment is one of the major issues faced on a global level because without jobs, as they are major sources of income, common people will suffer and it becomes challenging for them to survive. Why unemployment increases OR decreases? There are two major sides which play the main role in the increase/decrease of unemployment: 1. Supply2. Demand The supply side can include different types of…

Entrepreneurship | A game-changer for Pakistan

Entrepreneurship is game changer for Pakistan personal opinion by Osama Malik

Entrepreneurship is a game-changer for Pakistan. Pakistan is a country that faced many challenges since its independence. It has gone through the security challenges from the very start that never let it get stronger economically. It has to spend a lot of its budget on security. In the war of terror alone, Pakistan lost billions of dollars to the economy. Conflict with India is also a problem for Pakistan, it also affects its economy plus the rage between both countries reaches the war every two decades. They fought several wars…