Category for Advertisement Analysis

Advertisement 1 (Lee Jeans)

Advertisement 2 (Ranch)

Details of the ad. What elements are included in the ad, and why are they included? (Why do you think the ad incorporates these things rather than other things? What effect are they designed to have on the target audience?)

The ad contains the logo of the brand, a quotation which attracts those who wanted to be noticed, and the stores from where individuals can purchase. These elements are included to make the ad simple and understandable. And these elements are enough to attract its target audience.

The ad includes a man selling fresh food with Ranch, a type of salad, mixed up. Whereas a kid with his father is looking at that with so much awaited eyes. A natural environment is shown in the ad. The ad is also showing that we can use Ranch anywhere and in anytime.

Social significance. What do the things and people included in the ad mean, socially and culturally speaking? That is, what associations might they have for viewers of the ad? Knowing this, why did the ad creators choose to include them?

The people in the ad are directing to sharing love and affection. The style of the man is showing adorability and the matter of attraction for the girls. The background is showing that the couple is standing in the middle of the street. The creator of the ad wanted do speak that this fashion is adorable and best for the outdoor usage

The people in the ad are showing love and care for the family. Furthermore, it also speaks that best services are related to the best quality of products. If we look in more depth in the picture we can see that the elder member has his package but still waiting for the younger to get and waiting to start together. 

People in the ad. If there are people, how are they presented? What “story” can you read into the ad? What are these people doing What are there expressions, and what does that tell you about the emotion in the ad? What effect is this designed to have on the ad’s viewer?

The ad is showing to the two people, a girl who has kept her arm around the other shoulder of a boy which shows that Lee jeans, the brand, is very fashionable and an element of attraction to the girls/women around every wearer.

There are mainly three people in the ad who are focused. A seller and two buyers. All three people have a smile on their faces and the child has some tight expressions as he would not wait anymore without getting the Ranch mixed food from the seller. 

Composition. How are the visual elements of the image arranged within the frame of the ad, and what effect does this have on the viewer of the ad?

The composition of the ad is kept very simple and not too much that can irritate to the readers or audiences. If the ad appears before the viewers and if they can even hold it for 5 seconds, I am sure viewers will identify the purpose of the ad that what it actually wanted to say.   

The ad has a green background and sports-loving people in it. Its effect on the viewer suggests that Ranch is a natural and healthy food mixture.

Angle and Vantage Point. At what angle is the image presented, and what effect is this designed to have on the viewer of the ad? (For example, a camera focused in tightly on someone’s face or on a product helps to create an emotional connection with the viewer).

The creators of the ad have kept it under two dimension. They wanted to show the couple plus background. Whereas it has the wording just in the middle of the page which grabs the first eye of those who are text readers first. For viewers they can clearly see the boy in style, cuffs rounded, hands are in the jeans front pocket which shows the male dominancy.

It can be assumed that the picture is a random click and has been taken without any prior settings. The people in the ad are in the centre of the picture frame whereas background shown from the top and a simple written line at the bottom of the page. The more focusing point in the ad is people and their natural expressions.

Lighting and colour. What kind of lighting is used in the ad – is it shadowy, naturally lit, bright, and dark? What is the colour scheme? What effect might this have on the viewer?

The dark effect is given to the ad which shows the dominancy and level of attraction to the viewers

The lightening effect is natural and bright, it’s either early of the morning or just before the sunset. It has the same natural effects on the viewers as well.

Page design. What effects does the actual design of the ad – the amount of text, font style and size, placement on the page, lettering, etc. – have on the viewer?

The ad has a mixed style of text and visual. The font size is kept different as per importance, as the quotation has large font size whereas the availability and the tag line of the brand have smaller font sizes. This effects on the viewers that if they really wanted to be noticed they will surely read its details which is in small size.

A very little amount of the text has been added in the ad. The creator has mainly focused on the body and facial expressions of the people who are included in the ad. Its effects on the viewers are always being happy with your family and get the real test of the food.

Language of the ad. How does the text used in the ad connect to the visual images? What is the style of the language, and what effect might that have on a viewer?

A simple and understandable language has been used in the ad which is also matching to the visual effect of the ad as well.

The simple language has been used in the ad. The text is really matching with the body and facial expressions of the visuals.