Category: Academic

Sarang Sindhi Cuisine – A New Venture Creation – Case Study

Sanaullah Abro
Sarang Sindhi Cusine

Introduction of Sarang Sindhi Cuisine Sarang Sindhi Cuisine, initiated by a Sindhi women entrepreneur named Ms Abida Talpur five years back in April 2014. Ms Abida with her husband Mr Mustafa Talpur and the eldest son Mr Sarang once planned to go for business and they initially thought to start with Boutique, But because of the core specialty of Ms. Abida and her passionate work towards the Kitchen they put their heads together and revised their decision after measuring the feasibility of Boutique business they thought it might not be…

Emotional Intelligence (EI) at the workplace

Sanaullah Abro
Emotional Intelligence at workplace

Introduction of Emotional Intelligence Emotional Intelligence (EI) refers to the process of perceiving, using, understanding and managing the emotions of others, with a person interacts. EI is an essential part of humans’ life. Being a social animal man is all-time in interaction with other people. So in order to make social gathering worthy, it is imperative that one has complete grasp over his emotions. Taking into account the dire importance of the training some great tips/ steps will be elaborated, which will enable the trainees to get a complete insight…

Interview with a peacemaker: Dasha Gajic

Sanaullah Abro
Dasha Gajic A peacemaker

Introduction: Dasha Gajic Miss Dasha Gajic was born in 1988 in Banja Luka, Bosnia and Herzegovina. She holds a BA in Political Science and two MA degrees; she works as an Activist/Peacemaker to promote peace. Nowadays, she is promoting peace in her hometown (Bosnia-Herzegovina), which was on the ethnically rooted war in 1992-95. Moreover, Miss Dasha Gajic promotes peace with the help of her NGO – Udruženje za kulturu, afirmaciju i savjetovanje, the main aim of this NGO is to create a world to become a happier and more beautiful…

AIDA analysis of TCS advertisement (Lal Rang) Red colour

Sanaullah Abro
AIDA analysis model

AIDA analysis is an approach normally used by the marketers to analyses the progress and the campaign which they have started are about to start for any product or services. It’s actually a mixture of four different factors which are as follows: Attention Interest Desire Action Marketers analysis anything by Rhetoric Analysis, or AIDA approach knowing either the approach is intended to seek the attention of the audiences, either it is interesting to watch OR read, how it creates desire and the approach that it actually provides which help audiences…

Rhetoric Analysis of advertisement – TCS Pakistan (Laal Rung)

Sanaullah Abro
Rhetoric Analysis TCS Pakistan

Rhetoric Analysis includes three factors called Pathos, Logos, and Ethos. These factors will rhetorically analyses to any of the movie, song, article, book, or even picture. Here is an example of Rhetoric analysis by defining one of the famous advertisements of TCS. Starting with the Pathos, defined as follows: Pathos (Emotions): The Ad (TCS Lal Rang) has covered maximum aspects of the Pakistani culture and added emotions of the happiness when mother receive a parcel of his son from Dubai and she sent her a handmade Shirt back to him.…