Category: Management Science

After two months shutdown, NYSE reopens trading floor

Osama Shaukat

The trading floor of NYSE has reopened partially after two months of COVID’19 lockdown. The quarter of brokers, from small firms, have returned. They are around 100 brokers. The desks were set behind Plexiglas screens. “NYSE was pretty thoughtful”, said President Rosenblatt Securities, Joe Gawronski. He further added, “its one of the safest places to go to work, because of availability of masks, the particular size of space, and reduced staff. Safety of the staff was the only question but after the adequate measures taken for safety, as we were…

Emirates Airline Marketing Strategy Analysis

Sanaullah Abro
Emirates airline marketing strategy analysis A group of air host standing in front of Emirates Airplane

Introduction of Emirates Airline Emirates airline is a Dubai based airline wholly owned by Dubai Investment Corporation. Emirates is the largest airlines in the Middle East operating over 3,600 flights per week. This airline is considered as the global leader who started its operations with only two aircraft. They offer their customers the comfort zone with the latest and most efficient aircraft. Emirates is successful because of its strong marketing strategies which is why Emirates is the only airline to face a very less economic downturn in the last few…

Impacts of Globalization on leadership and culture

Sanaullah Abro
globalization leadership and culture gofrixty

1.1 Globalization & its impact as a whole Globalization is the process which has connected the whole globe into one entity for trade, commerce, investment of capital, free movement of goods, services, and people. Jack Welch said and I quote, “Globalization has changed us into a company that searches the world, not just to sell or source but to find intellectual capital”. Thus, Globalization has influenced the world in many different ways, It’s a cycle which links every process such as from manufacturing to selling the product nationally and internationally.…

ASOS PLC Case Study – Discover Fashion Online

Sanaullah Abro
ASOS discover fashion online ASOS Customers

Section 1. Mission, vision, and stakeholders – ASOS Being a renowned fashion and beauty retailer in the world, ASOS has specifically designed mission and goals for ASOS customers. The mission of ASOS has been made clearer by the executive members as being world’s best online fashion and beauty retailer and shopping destination for the stylish and fashion-loving people of the 20-somethings (Madtolive); Thus, ASOS’s mission is “to be the world’s leading online shopping destination for the fashion-lovers of 20-somethings.” ASOS has focused on the following characteristics or components of its…

Why I am Leaving Goldman Sachs: A Rhetoric Analysis

Sanaullah Abro
Why I am Leaving Goldman Sachs: A Rhetoric Analysis cloud

Part I: Critical Reading: Why I am Leaving Goldman Sachs Every organization has a unique culture, some organizations have adopted just for the profit-based culture but some organizations are there yet working for the profit but keeping morality and integrity at the mark. Greg Smith, who is about to say goodbye to the 143 years experienced firm where he worked for a decade, he is saying goodbye because he thinks the firm has now changed all that culture which was once the core reason of the success of the Goldman…

Advertisement Analysis – Lee jeans & Ranch

Sanaullah Abro
Advertisement analysis cloud with gofrixty logo

In this post, you will come to know 4 steps to professionally compare and analyze two different products, ads, and even wrtten stuffs. This post is mainly designed to teach advertisement analysis of two magazine published advertisements only. Part I: Picking a Magazine I am too much health-conscious man and I always followed the precautionary measures regarding health, food, and fitness. For this essay, I will not hesitate for any minute to select the magazine regarding my topic of interest, “Men’s Health”. Yes, my personal interest has attracted me to…

Emotional Intelligence (EI) at the workplace

Sanaullah Abro
Emotional Intelligence at workplace

Introduction of Emotional Intelligence Emotional Intelligence (EI) refers to the process of perceiving, using, understanding and managing the emotions of others, with a person interacts. EI is an essential part of humans’ life. Being a social animal man is all-time in interaction with other people. So in order to make social gathering worthy, it is imperative that one has complete grasp over his emotions. Taking into account the dire importance of the training some great tips/ steps will be elaborated, which will enable the trainees to get a complete insight…

AIDA analysis of TCS advertisement (Lal Rang) Red colour

Sanaullah Abro
AIDA analysis model

AIDA analysis is an approach normally used by the marketers to analyses the progress and the campaign which they have started are about to start for any product or services. It’s actually a mixture of four different factors which are as follows: Attention Interest Desire Action Marketers analysis anything by Rhetoric Analysis, or AIDA approach knowing either the approach is intended to seek the attention of the audiences, either it is interesting to watch OR read, how it creates desire and the approach that it actually provides which help audiences…

Rhetoric Analysis of advertisement – TCS Pakistan (Laal Rung)

Sanaullah Abro
Rhetoric Analysis TCS Pakistan

Rhetoric Analysis includes three factors called Pathos, Logos, and Ethos. These factors will rhetorically analyses to any of the movie, song, article, book, or even picture. Here is an example of Rhetoric analysis by defining one of the famous advertisements of TCS. Starting with the Pathos, defined as follows: Pathos (Emotions): The Ad (TCS Lal Rang) has covered maximum aspects of the Pakistani culture and added emotions of the happiness when mother receive a parcel of his son from Dubai and she sent her a handmade Shirt back to him.…