Category: Management Science

It is always an important task for a business for profit-oriented organizations to study the needs, wants, and demands of the consumers. Consumers always look as per their personal choices. But marketers must know that there are several factors, other than personal choice, which can also affect consumer buying behaviour. They have been studied by enormous researchers and marketers as well. Philp Kotler and his co-writer Armstrong also wrote in their book “Principles of marketing” that there are actually 4 factors that can affect the decision of the consumers in…

If we are going to start any business then first of all we have to make a business plan. Before making any business plan we have to know that what a business plan is? and what is the Importance of business plan? A business plan is a short-term outline where a company sees itself in the next one to two years. In a business plan, the new company or any enterprises have to set their short-term and long-term goals which take a company to their position which has to see…

The Hydrogen Economy: Major car manufacturing like Ford, General Motors, Toyota, and Daimler Chrysler are currently embarking on major investments in Hydrogen technology and forging alliances in the process with Shell, BP, and Exxon. Shell launched a new company in 2003- Shell Hydrogen- with an initial budget of $100 million. Buses powered by fuel cells are already in service in Chicago, Vancouver, and Oslo on an experimental basis. The hydrogen economy, an enlightened industry that would add to the reduction of energy emissions and consumption, as well as bringing new…

A group of business students, (Iqra,  Aqeel, Nabiha, Khuram, Abid and Bakht). This group has a sound knowledge of finance, economy and theoretical knowledge of investments. They have decided to contribute and invest jointly in the stock market. Total available funds are 0.6 million (Rs.600000). The objective of this innovative group is to learn the best way to invest and earn. They are planning to open a joint account in a brokerage house. Could you describe how this group can invest and achieve their objectives?   Advise this innovative group, how…

What is Unemployment? Those people who have no job or they are looking for some new job and are available to work are unemployed people. Unemployment is one of the major issues faced on a global level because without jobs, as they are major sources of income, common people will suffer and it becomes challenging for them to survive. Why unemployment increases OR decreases? There are two major sides which play the main role in the increase/decrease of unemployment: 1. Supply2. Demand The supply side can include different types of…