Organizations are constantly confronted with the need to change in order to remain competitive. Change can be difficult to manage, and it is often unsuccessful. There are a number of factors that need to be considered in order to manage change successfully. Pettigrew & Whipp’s five factors for managing change are: environmental assessment, leading change, linking strategic and operational change, human resources as assets and liabilities, and coherence.
Pettigrew & Whipp’s five factors for managing change successfully.
- Environmental assessment
- Leading change
- Linking strategic and operational change
- Human resources as assets and liabilities
- Coherence
1. Environmental assessment:
Organizations need to be aware of the changing environment in which they operate. This means that they need to conduct an environmental assessment in order to understand the current state of their business and make changes based on this information.
2. Leading change:
The leader of an organization is responsible for leading change efforts. They need to be able to communicate effectively with all stakeholders and provide direction and support for the team while maintaining flexibility.
3. Linking strategic and operational change:
Changes need to be aligned with goals and objectives and implemented in a coordinated manner.
