In Pakistani dramas, they portray the lead role as younger, ultra slim, extraordinary beautiful, wearing national simple dresses with dupatta, less educated, mostly belonging to middle class, humble, home bound and submissive.
Many of the popular dramas play a significant role in shaping attitudes and beliefs of the society. It focuses upon the representation of women versus women who were performing major and minor roles in dramas serials.
Drama industries should have to realized that what impact can have on our society. Jim Morrison said that “Whoever controls the media controls the minds”. It is in the hands of people whether they allow their minds to control or not.
Many of the times it happens that if the writer of the drama is female, then she will take side of females in dramas as if the writer of the drama is male then mostly, He will take side of males in his dramas.
It mostly happens in our society that if the celebrity is playing negative or positive role in his/her drama then the audience automatically starting copying them.
Pakistani dramas are always suitable for the Muslim culture and deliver strong message.
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Dramas are the best entertaining tool that not only provides entertainment to the audience but also teach the people what is right and what is wrong. People are adopting others cultures by damaging their own beliefs and culture.
Positive and Negative effects
Women got to know about the power that the law give them. Some are misusing that power for their personal use.
In early times daughters was considered a burden and was buried alive at the time they were born but now by the awareness of dramas and by some social activists the mindset of the people has been changed and now daughters are considered as blessings.
I will recommend that, by watching dramas people should not have any negative effect in Pakistan that some people should not exploit their power and should try such things that would have positive impact on society.Media has a great impact on the perception of audience and the audience begin to accept what is shown repeatedly to them.