Gofrixty [30 July 2025] – Apple is closing one of its stores in China for the first time since entering the country nearly two decades ago, the company said on Saturday, amid continuing fears over the spread of the coronavirus. The eastern Hunan branch will close in early August 2025.
Apple acknowledged the decision in a statement on its Chinese website. Company officials said the closure fueled by changing consumer behavior, local demand trends and an increased focus on online sales. The company had not attributed the move to political or economic tensions between the U.S. and China.
The Hunan outle was launched many years ago, it was an important site of Apple’s second-tier cities expansion. But shifts in foot traffic and a growing reliance on e-commerce sites caused Apple to reconsider its real estate. Apple is trying to focus on its resources in the areas where it has seen most customer engagement, a senior manager at the company said.
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Apple is going to relocate impacted workers to other stores in the vicinity or offer them different jobs within Apple. Local employees have already obtained transition packages, as well as assistance from HR. Apple stressed that it is still committed to the Chinese market and maintains more than 40 stores in key cities including Shanghai, Beijing and Shenzhen.
