AirLink Communication is currently in the process of adding a new mobile phone brand to its local manufacturing lineup.
The company revealed earlier this week during its annual general meeting that these talks are ongoing but declined to identify the brand for now. Management, however, confirmed that preparations are underway to receive a major new partner within the existing infrastructure network.
At its Lahore-based headquarters, AirLink already puts together phones for a number of international brands. Bringing in another brand would expand on this capacity and be consistent with the government’s current efforts at boosting domestic production — a move the company sees as part of an overall strategy aimed to reduce reliance on imports, make costs more efficient and push employment through local assembly.
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