Rhetoric Analysis includes three factors called Pathos, Logos, and Ethos. These factors will rhetorically analyses to any of the movie, song, article, book, or even picture. Here is an example of Rhetoric analysis by defining one of the famous advertisements of TCS. Starting with the Pathos, defined as follows:
- Pathos (Emotions): The Ad (TCS Lal Rang) has covered maximum aspects of the Pakistani culture and added emotions of the happiness when mother receive a parcel of his son from Dubai and she sent her a handmade Shirt back to him. Emotions when a businessman got a delay in receiving the orders but how he feels so happy when he gets into signature with TCS. The ad shows that TCS employees travel from rural areas to the major cities and beyond the border that make people/Customers happier. And TCS employees are having good behaviours and smiley talks to every nature of the customer.
- Logos (Logic): The ad shows that TCS is ISO 9001-2008 Certified Company and its CEO who is nominated as a businessman of the year. Meanwhile, the ad also shows that we deliver in time by showing the marriage event and she receives a parcel from TCS before the event as they promised.
[…] Rhetoric Analysis of advertisement – TCS Pakistan (Laal Rung) […]
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Excellent read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch as I found it for him smile Therefore let me rephrase that: Thanks for lunch!
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