Most of the French brands have faced certain challenges in order to survive in the French market. Following are the brands that adopted several different strategies which made them successful in the market. Hermes Paris is ranked the world’s most luxury brand which manufactures luxury goods. The brand has achieved iconic status in luxury goods and its product range includes leather goods, accessories, furniture, fragrances, watches, jewellery etc. However, Hermes’ brand strategy is consistent and revolves around several components. Creativity Every year the company provides a theme to their designers…
Successful Strategies used by leading French Brands
