Consumer buying behaviour | Products! Whether it is a book, DVD, a video game, clothes, furniture, food & drinks and even a car, these products are more than just material possessions or tools we own but rather is an extension of self. They are what identifies me and others, who I am, who I want to be and where I belong. Marketing professionals, therefore, endeavour to better their chances by creating and advertising products that contribute to one’s unique identity. For this reason, the study of consumer behaviour is important…
Consumer buying behaviour | Collaborative Activity
