4 Factors Influencing Consumer Buying Behaviour

consumer buying behaviour

It is always an important task for a business for profit-oriented organizations to study the needs, wants, and demands of the consumers. Consumers always look as per their personal choices. But marketers must know that there are several factors, other than personal choice, which can also affect consumer buying behaviour. They have been studied by enormous researchers and marketers as well. Philp Kotler and his co-writer Armstrong also wrote in their book “Principles of marketing” that there are actually 4 factors that can affect the decision of the consumers in…